On the other hand, if your audience is broad and you don’t want to exclude anyone, you might want to create a character who is a little more abstract. It invites viewers to cast themselves as the hero of the story. Should your character represent an idea or your ideal customer?Ī character that looks like your ideal customer is easy to relate to. But whatever character you come up with should feel like a natural extension of your brand. When it comes to character design, you’re limited only by your imagination. One of the wonderful things about animation is the freedom to create. Your animated character should convey a tone that complements your other branding and marketing efforts. A goofy, fun brand might design something a little sillier (like a talking building or a purple bat wearing sunglasses.) On the other hand, an authoritative and knowledgeable brand might want a character that’s a little more straight-laced. What is the overall tone of your brand?Ī warm, friendly brand might want a character that looks like your next-door neighbor. Start your character design process by asking yourself three important questions: 1. They should fit in with your other marketing efforts and amplify your message. You want a character that will appeal to your customers or clients. To start designing your animated character, keep your audience in mind. Questions to Guide Animated Character Design That might sound like a lot for one imaginary person to achieve, but they can do it if you make some thoughtful choices from the beginning. You want a character that tells your story, aligns with your brand, and resonates with your customers. In almost all of these animation styles, your animated characters will be the center of attention. We’ll help you narrow down your search for the perfect animated video star with this quick and simple guide to animated character design for business videos.Īnimation gives you many styles to choose from-whiteboard animation, traditional 2D, sleek 3D, CGI, and text and motion graphics, to name a few.
Who are they? What do they look like? How do you make sure they resonate with your audience?Īnimated character design can take a great idea from good to instantly relatable. One of the biggest is about your characters. Great idea! Now you have a few decisions to make. We are all here to help and learn together.Īnd, if you really want to get into music visualization.You’ve decided your video marketing strategy could benefit from an animated marketing video. Don't be shocked if you post your masterpiece and people have a few useful suggestions for you. As such, we encourage an atmosphere of helpful critique.
This community is meant to be a place of helpfulness. If you are here for a critique of your work Screenshots and/or videos of the thing you want to create It includes things such as:Įxact version of AE you use - not just "CS6" or "CC" or even "CC 2019", but the actual version number (for example, 11.0.4 or 12.2.1 or 13.2.0 or 13.7.2 or 13.8.1 or 17.0.2) However, for useful help, please provide as much info as possible. Once you've gone through that, here are some other helpful resources:
A foundation in the basics now will prevent much frustration later. If you'd like to join us on Discord, you can do it here! Are you looking for critiques for your piece or are you showing off someone else's work that you've found that is inspirationally excellent? If you post a video, please explain in the title of your post why you're posting it. We are not here to be sold to or spammed, so no posting of your AE templates, please. We're here to help with your After Effects problems, critique your pieces, and sometimes provide a spot of inspiration. Don't downvote a relevant submission you simply don't like kindly explain in a comment how it could be improved - anonymous downvotes don't help anybody.
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